Landing pages on Sunglasses Shop are editorial pieces that show customers new products, different brands on offer and special editor’s picks. These landing pages also expand on offers and competitions.

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Brand: Sunglasses Shop for Ray-Ban®

Brief: To promote the new Ray-Ban® ambassadors and sunglasses with a theme about personal journeys. All copy was approved by Luxottica, Ray-Ban®’s supplier.

Inspiration: I was given keywords selected by Ray-Ban® that encompassed their vision: cool, timeless, independence, self-esteem, personal journey, pursue of your passion, authentic, road trip to a bright future. I also looked to the individual ambassadors and to Ray-Ban®’s social media accounts to get a feel for their brand and products.

Link: https://www.sunglasses-shop.co.uk/editors-picks/2018/ray-ban/the-journey-begins

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