Landing pages on Glasses Direct help explain some of the more complicated offers. These landing pages also promote different products and give customers a great understanding of what the brand offers.
Brief: To promote the new BlueReflect lenses that protect against blue light from laptops, phones and other electronic devices.
Inspiration: I was given basic information about the benefits of the lenses. I researched other companies that had introduced a similar kind of lens, as well as researching about blue light and the effects it has on eyes.
Link: https://www.glassesdirect.co.uk/blue-reflect/
Brand: Glasses Direct
Brief: This landing page coincided with an email that went out about our free second pair offer. The aim of the landing page was to convince customers to make the most of this offer and pick a second pair of glasses for free, while showing them what they could do with the second pair.
Inspiration: I researched activities and reasons why someone would benefit from having more than one pair of glasses at a time and then wrote the copy in a friendly way to offer useful advice.
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