Voga

Email marketing for e-commerce replica furniture

 

voga email marketing-celebrity furniture favourites

Brand: Voga

Brief: This email corresponded with the ‘Celebrity Favourites’ offer that was onsite. The point of the email was to show furniture celebrities had in their homes, as a way of encouraging buyers to purchase certain products.

Inspiration: As a fan of Architectural Digest I was able to have a lot of input with developing this brief as I had seen similar products in celebrity homes. I looked through the AD archives online to find which pieces I wanted to feature in the email.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

voga email marketing - big designer saleBrand: Voga

Brief: This email was meant to draw attention to the designer’s sale on site.

Inspiration: Although all furniture was on sale, I wanted to draw attention to a specific bestselling product and designer to entice customers. I used sensory descriptors like “luxurious” “funky” “timeless classic”. I also mentioned the offer first as a means of pulling in readers first.

 

voga email marketing-arne jacobsen-valentines day focusBrand: Voga

Brief: To promote the Valentine’s Day sale onsite

Inspiration: As Arne Jacobsen’s birthday coincided with this email, I thought it would a good idea to incorporate it into the email as well. The email is split into two sections, with the first briefly mention Jacobsen, and the latter talking about one of his most famous designs.