I was tasked with rewriting the MyOptique Group company website to make it less corporate and more lively and modern. The brief was to encourage people to apply for jobs with our group and show what kind of company we were. I interviewed and spoke with many people throughout our organisation including the CEO and CMO, as well as those in our other regional office for content. I also worked alongside our in-house designers to design a website that was informative, fun and full of personality – much like our company. Visit the full website here.

The language used throughout the website is friendly and inviting, whilst still being somewhat formal. To help with readability, the website has a mix of short and long copy. I wanted to show that a fast-growing business can be professional and vibrant. I also used words like “continuously improving”, “constantly growing” and “develop and expand further” to show prospective employees and those interested in the company how much growth there is and how innovative we are.