As the Global Copywriter for ADSS, I wrote a wide range of content for targeted campaigns to encourage new and existing clients to trade with us. These campaigns usually included organic and paid social posts, emails, a landing page and ad banners, and targeted our different client segments: active clients, leads, and dormant clients. Once the English copy was finalised, I worked with our in-house translator to translate the copy into Arabic. Working closely with the sales, product and marketing teams, I created detailed content showcasing our product offering for local and global clients in the UAE and the GCC region.
Insights Terminal | Abu Dhabi Stocks | Trade with ADSS
Insights Terminal
To promote the launch of a tool that would help traders make more informed trading decisions based on news, market sentiment and analysis, key insights, I wrote copy for a landing page that was featured in email campaigns, on the ADSS website and social media.
The landing page repeated key messaging such as “simplified decision making” and “actionable insights” to highlight the ease of use and useful nature of the new platform.
Abu Dhabi Stocks
I collaborated with our in-house designers and sales team to write content.
Below are the social posts, landing page and email created to promote and raise awareness for the exclusive launch of ADX-listed stocks on the ADSS trading platform.
Alice Okoye's Portfolio 