Brand: Glasses Direct (and its sister site, Vision Direct)

Dates: Ongoing

Brief: The main aim of this cross-sell was to introduce Glasses Direct to its sister site, Vision Direct customers, and vice versa. I was responsible for writing both emails (to Glasses Direct customers and to Vision Direct customers), each conveying a slightly different message and offer.  Continue reading →

Brand: Sunglasses Shop for Ray-Ban®

Date: July 2018

Brief: To promote new Ray-Ban® sunglasses using our brand ambassadors, Charlotte and Max. As this was a continuation of their first editorial, this second part had the same theme of personal journeys, but with an addition of the theme of having a “pit stop” to recharge. This second campaign in the series was comprised of an email, homepage banner, social media and an editorial piece of which I wrote all copy. Continue reading →

Brand: Eyewear Brands

Date: September 2018

Brief: To create a campaign promoting National Eye Health Week 2018 through a special email and landing page. The email would first introduce customers to the week while the landing page would offer more information on the week and tips customers can use to maintain good vision. Continue reading →

Brand: Sunglasses Shop for Ray-Ban®

Date: May 2018

Brief: To promote the new Ray-Ban® ambassadors and sunglasses with a theme about personal journeys using email and an editorial piece. All copy was approved by Luxottica, Ray-Ban®’s supplier. Continue reading →