Brand: Boots Designer Sunglasses

Brief: Did You Know was a new segment that featured at the bottom of every email. The aim was to add something extra to the emails and to encourage customers to scroll further down the page. Continue reading →

Brand: Sunglasses Shop

Date: 31st January 2019 (Ongoing)

Brief: The goal of the How to Wear campaign was to show customers ways they can style certain sunglasses with different outfits based on a theme. I picked the theme of New Year resolutions and winter sun. Continue reading →

Brief: Homepage banners should be short, easily explain a promotion or feature, and should capture the energy of the brand. See below for examples of different homepage banners. Continue reading →

Brand: Eyewear Brands

Brief: The Eye was a fashion hub on Eyewear Brands. This was a place where customers could find information on all the latest trends, our recommended products, and key pieces that featured in emails. I wrote all copy for the landing page. Continue reading →

Brand: Eyewear Brands

Date: August 2017-July 2018

Brief: l’Editorial was part of the fashion and style hub on Eyewear Brands called The Eye.  It was my responsibility to research, source and write accurately about pieces that would keep customers ahead of the curve. Here I wrote about different trends in fashion and interior design, and applied them to sunglasses and eyewear. Continue reading →