Experience

Work Experience

Organisation: RICS (Royal Institution of Chartered Surveyors) – a professional body in the built and natural environment
- Job title: Communications Executive (contract)
- Dates worked: October 2025-Present
- Responsibilities:
  - Drafting communication plans for large campaigns
  - Creating long-form thought leadership content
  - Writing and creating social post content
  - Building team page on SharePoint
  - Drafting monthly communication updates for the governing board
  - Scripting social media videos

Organisation: ADSS – a leading broker in the MENA region, financial services
- Job title: Copywriter
- Dates worked: February 2022-January 2025
- Responsibilities:
  - Created content for emails, display ads, Google search text, brochures, event materials, video scripts, and campaigns
  - Wrote and edited content for our social media platforms: Twitter, LinkedIn, Instagram, Facebook
  - Crafted internal communications (emails, notifications, etc) and managed content for the company intranet
  - Updated and improved the customer journey to create a better UX experience for clients during various stages of the funnel
  - Optimised SEO copy for the site
  - Provided ad hoc copy for the wider business
  - Developed tone of voice guidelines and ensured a consistent voice across all touch points
  - Supported marketing campaigns and partnerships
  - Worked with external agencies to create relevant and on-brand content for the ADSS website
  - Edited and created scripts for on-site tutorials and YouTube videos
  - Edited and proofread presentations and scripts for expos, webinars, seminars and other events
- Achievements:
  - Fine-tuned content for the newly launched website
  - Created and edited copy for the new employee intranet
  - Created copy for the ADSS platform launch

Organisation: Canon Europe – a leading global camera and technology company
- Job title: e-Commerce Copywriter
- Dates worked: October 2019-February 2022
- Responsibilities:
  - Wrote homepage banner copy for promotions and new products on the e-commerce site
  - Created customer website and email journeys for new printing services: Subscribe & Save, PIXMA Print Plan, and Auto Ink Delivery Service
  - Proofread and wrote technical product descriptions
  - Worked closely with product specialists to ensure all technical copy was correct
  - Project managed and created original buying guides that drive sales for the e-commerce site
  - Created guidelines for external agencies to follow
  - Optimised copy for the site by continually A/B testing and using SEO best practices
- Achievements:
  - Successfully created content strategies, working with different departments
  - Successfully created buying guides to drive traffic and revenue to the e-commerce site
  - Project-managed A/B testing projects
  - Created video and written content for the Canon DEI committee

Organisation: MyOptique Group – an e-commerce eyewear retailer that owns Glasses Direct and Sunglasses Shop (also previously owned Eyewear Brands and Boots Designer Sunglasses)
- Job title: Copywriter
- Dates worked: June 2017-August 2019
- Responsibilities:
  - Responsible for all copy across all four brands
  - Wrote email marketing campaigns, homepage banners, blog posts, and landing pages
  - Created customer journey emails and other communications throughout the client lifecycle
    - Customer retention (forgotten basket, wish list reminders, eye test reminders, special birthday offers/communications), customer signup and activation, reactivation emails, A/B testing on email copy
  - Produced written content for brands and collaborations with suppliers, increasing brand awareness and product sales
  - Developed brand tone of voice and curated message guidelines for Glasses Direct and Sunglasses Shop (previously for Eyewear Brands and Boots Designer Sunglasses)
  - Refreshed pre-existing copy on the site to improve readability and clarity
  - Rewrote brand meta descriptions to make them more SEO relevant and increased their ranking
  - Produced original video content for Glasses Direct IGTV, which gained 1000 views in 24 hours
  - Ad hoc writing, proofreading
  - Assisted on photoshoots for Glasses Direct
- Achievements:
  - Increased sales and traffic through brochures and the rebranded Glasses Direct blog
  - Increased Sunglasses Shop open rates by 60%
  - Increased Glasses Direct open rates
  - Increased follower count on Sunglasses Shop social platforms from 8k to 10.8k
  - Employee of the month for IGTV productions
  - Successfully rebranded and rewrote all copy for the new MyOptique Group website, driving more traffic and clicks
  - Created original copy for tube posters, The Daily Mail, The Telegraph and EasyJet magazine promoting Glasses Direct

Organisation: Ennovators – a Danish, London-based e-commerce replica furniture company that owned Voga and Nordic Sofa
- Job title: Copywriter, Content Management
- Dates worked: September 2016-June 2017
- Responsibilities:
  - Responsible for all written content across the site and social platforms
  - Built weekly email newsletters using Dotmailer and Sendinblue
  - Created voucher codes in Magento
  - Scheduled homepage banners with HTML
  - Refreshed pre-existing copy on the site, e.g. designer descriptions, which improved readability and customer experience
  - Managed freelance and in-house translators
  - Liaised with Marketing, Tech and Customer Service to increase work efficiency
- Achievements:
  - 23/10/16 Employee of the week for increasing email open rates by 76%
  - Increased email click-through rates
  - Used Google Analytics for SEO content and improved ranking by 12%
  - Successfully relaunched the Voga blog
  - Increased social media engagement on Facebook

Organisation: The News Hub – an online news site for journalists and writers to write on various topics
- Job title: Contributing Writer (freelance), Film & TV category
- Dates worked: April 2015-September 2016
- Responsibilities:
  - Wrote articles about television shows and films I had recently watched
  - Created and designed all my posts
  - Correctly referenced and cited images used
- Achievements:
  - Top 4% (April 2015)
  - Top 3% (January 2016)
  - Top 7% (September 2016)

Education

King’s College London, 2014-2015
- Masters: American Studies (MA) Pass with Merit
University of Winchester, 2011-2014
- Bachelors Joint Honours: American Studies and English (BA) 2.1

Qualifications & Achievements

Digital Marketing Certificate 2018 – Business of Fashion

SEO Certificate 2019 – Jellyfish Training

SEMrush Content Marketing Toolkit 2019 – SEMrush

SEO Principles: An Essential Guide for Beginners – SEMrush

Effective Communication in the Workplace – The Open University

Skills & Competencies

Interests