Brand: Boots Designer Sunglasses

Brief: Did You Know was a new segment that featured at the bottom of every email. The aim was to add something extra to the emails and to encourage customers to scroll further down the page.

I wanted to have interesting, “out of the box” facts that would fascinate customers, entertain and really get their attention. I used facts based on a mixture of history, popular culture, industry knowledge, so the customer never knew what kind of fun fact they would receive with each email.