Brand: Glasses Direct (and its sister site, Vision Direct)

Dates: Ongoing

Brief: The main aim of this cross-sell was to introduce Glasses Direct to its sister site, Vision Direct customers, and vice versa. I was responsible for writing both emails (to Glasses Direct customers and to Vision Direct customers), each conveying a slightly different message and offer. 

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Email 1 – This email was sent to Glasses Direct customers offering them a discount on their first Vision Direct purchase.

Sl: Also wear contact lenses? A special offer from our sister site

Ph: Save with an exclusive offer from our sister brand, Vision Direct |
Contact us

Headline 1: Need contact lenses? Save with your exclusive offer

Headline 2: 10% off your first purchase with Vision Direct, our sister brand

Main copy: If you’re looking for contact lenses for a special occasion, sport or just want to try them out, look no further than Vision Direct. Stocking all the top brands including Acuvue, Focus Dailies and Air Optix, you can be certain of quality contacts at affordable prices that beat the high street.

Use code LENSES10 at the checkout to receive 10% off your first order*.

CTA: BUY CONTACT LENSES NOW

 

Email 2 — This email was sent to Glasses Direct customers, introducing them to Vision Direct and offering them free contact lenses with a special code.

Sl: Want to try free contact lenses?

Ph: Love Glasses Direct? Try Vision Direct. |

Headline: Save with this exclusive offer from Vision Direct, our sister brand

Main copy: In need of new contact lenses or want to try them for the first time?

Look no further than everclear ADM. Affordable, comfortable and made from high-grade hydrogel material, these are a must-try exclusive.

Enter your prescription, add your 2 free boxes and use promo code ADMGD19 at checkout for your 5 day trial*.

CTA: TRY FREE LENSES TODAY

 

Email 3 – This email was sent to Vision Direct customers, introducing them to Glasses Direct and offering them a free pair of glasses with a special code. Because of the slight complexities of the offer, I also wrote copy for a landing page that explained exactly how the offer worked, as well as the terms.

Sl: Limited time: Grab yourself a free pair of glasses

Ph: Find your code inside

Headline: FREE glasses including lenses from our sister brand

Main copy: As a Vision Direct subscriber, we thought you’d be interested in this exclusive offer from our sister brand, Glasses Direct.

Get a pair of £20 frames (with basic lenses) for free* when you use code at the checkout. All you need to pay for is postage! But hurry, this offer is for a limited time only.

Psst, the discount can be used on all other frames too (excluding the Boutique range), for £20 off your order.

CTA: SHOP NOW

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Landing page

Top banner title: Free glasses incl. lenses

Top banner copy: There’s no better place to find your glasses online than here at Glasses Direct, the UK’s leading online prescription glasses retailer.

For a limited time only get a pair of £20 frames (with single vision basic lenses) for free, use the unique code you’ve received on email. All you need to pay for is postage!

Top banner CTA: SHOP NOW

Subheading: How does it work?

Step 1: Choose your frame // Choose your frame – must be a £20 frame.

Step 2: Choose your lenses // Select single vision basic free lenses.

Step 3: Code gets £20 OFF = 1 free pair // (when buying a £20 frame with single vision basic lenses and unique code applied at the checkout)

CTA: START BROWSING

Header: Code gets a pair of £20 glasses for free

Copy: Pick a £20 frame and select single vision basic lenses when personalising your glasses. You can either enter your prescription or opt to send it later. Then use the unique code you received by email at the checkout by midnight 31/10/2018, to get a pair of glasses for free. The discount code can be used only once. UK Delivery is £3.95. If you copy and paste the code, make sure there are no spaces on either side of it as this can prevent it from working. If you’re still having difficulty, try clearing your cookies and starting again. The discount code can also be used on all other frames (excluding the Boutique range), for £20 off.

Header: Returns are free

Copy: If you’re unhappy with your glasses for any reason, you can send them back with our 30-day free return guarantee.

Header: This deal won’t work on very strong prescriptions

Copy: Orders for very strong prescriptions are excluded, such as when the combined SPH and CYL is greater than +/-8.00, when the CYL is over +/-4.00, if there is more than a 5.00D difference between each eye or if the prism correction is over 4.00 in any direction.

Header: Save on your next eye test

Copy: If your prescription is out of date, check out our Eye Tests page for the latest deals.