Brand: Sunglasses Shop for Ray-Ban®

Date: July 2018

Brief: To promote new Ray-Ban® sunglasses using our brand ambassadors, Charlotte and Max. As this was a continuation of their first editorial, this second part had the same theme of personal journeys, but with an addition of the theme of having a “pit stop” to recharge. This second campaign in the series was comprised of an email, homepage banner, social media and an editorial piece of which I wrote all copy. All copy was approved by Luxottica, Ray-Ban®’s supplier.

Email

Sl: They’re back: Ray-Ban® ambassadors

Ph: Shop their style

Banner strip: THE JOURNEY CONTINUES

Headline: COOL OFF IN STYLE

Main copy: Our Ray-Ban® Ambassadors Charlotte and Max are back, and they’re serving cool treats of style! Take cues from classic tortoiseshell, retro pinks, oversized frames and more. Discover summer’s hottest shades now.

CTA: KEEP EXPLORING

Copy 2: Hey, are you ready for the next journey?

CTA: SHOP RAY-BAN® NOW

Landing Page

Title: COOL OFF IN STYLE

Header: Our Ray-Ban® Ambassadors return in summer favourites

Intro: Every long journey needs a rest stop in order to refuel, regroup and relax, and that’s where we find Charlotte and Max. Our Ray-Ban® ambassadors are back and looking more stylish than ever in Ray-Ban®’s finest. This summer trendy pieces are king, with retro rounds and nostalgic ovals ruling the charge. As temperatures soar it’s time to cool off with sweet treats and even sweeter shades.

Paragraph 1: Ray-Ban® brings the fun with oversized sunnies, a must for soaking up those summer vibes. Do like Charlotte and opt for something bright and colourful like the pink Ray-Ban® Ja Jo that are perfect for this summer’s festival season. Or take style cues from Max and play it cool with tortoiseshell, like the Ray-Ban® Round Fleck.

Paragraph 2: If trends aren’t your thing, Ray-Ban®’s selection of iconic shapes and timeless colours offers the perfect shade solution for everyone. Oh, and don’t forget to grab your ice-cream – no summer trip is complete without one (or two!) scoops 😉