Brand: Sunglasses Shop for Ray-Ban®

Date: May 2018

Brief: To promote the new Ray-Ban® ambassadors and sunglasses with a theme about personal journeys using email and an editorial piece. All copy was approved by Luxottica, Ray-Ban®’s supplier.

Inspiration: I was given keywords selected by Ray-Ban® that encompassed their vision: cool, timeless, independence, self-esteem, personal journey, pursue of your passion, authentic, road trip to a bright future. I also looked to the individual ambassadors and to Ray-Ban®’s social media accounts to get a feel for their brand and products.

Link: https://www.sunglasses-shop.co.uk/editors-picks/2018/ray-ban/the-journey-begins

---

Email

Sl: Ray-Ban®: Discover our new ambassadors

Ph: The journey begins

Headline: THE JOURNEY BEGINS: JOIN OUR NEW RAY-BAN® AMBASSADORS

Main copy: Meet Charlotte and Max, our new Ray-Ban® ambassadors. They speak to the heritage of Ray-Ban®, that’s all about pursuing passions, living life to the fullest and having the confidence to be 100% original. Join them as their next adventure begins.

CTA: SHOP RAY-BAN

Copy 2: Like that excited, jittery feeling you get before a big trip, the start of this journey sees Charlotte and Max create new memories in true Ray-Ban® fashion.

Copy 3: Ben, where will life take you?

CTA: DISCOVER NOW

Landing Page

Title: A NEW JOURNEY BEGINS

Header: Meet the new Sunglasses Shop Ray-Ban® Ambassadors

Intro: They say that life is about the journey and not the destination, and there couldn’t be a better description of Ray-Ban®. At its core, Ray-Ban® represents authentic individuals, unafraid to be themselves by following their dreams and passions. So we’re excited to introduce our newest Ray-Ban® ambassadors, blogger Charlotte Hole, and musician Max Taylor-Stafford. Their love of travelling and discovering new places speak to the Ray-Ban® heritage and spirit.

Paragraph 1: Like that excited, jittery feeling you get before a big trip, the start of this Ray-Ban® journey sees Charlotte and Max prepare to jumpstart their next adventure in style. Iconic silhouettes like the Ray-Ban® General, the Ray-Ban® Blaze, and the on-trend Ray-Ban® Oval have cool details such as mirrored lenses that are perfect accessories for such an exciting voyage.

Paragraph 2: Ray-Ban® has remained genuine since 1937, by making their own rules and continuingly reinventing modern style. In the same way, our new ambassadors continue to show their authenticity that has garnered them a loyal following. Throughout spring, summer and winter, we’ll follow Charlotte and Max on different stops along the way. Expect to see a lot more of this fearless duo in the coming months!