Brand: Eyewear Brands

Date: September 2018

Brief: To create a campaign promoting National Eye Health Week 2018 through a special email and landing page. The email would first introduce customers to the week while the landing page would offer more information on the week and tips customers can use to maintain good vision.

Email

Sl: Make your eye health the focus

Ph: Learn more about National Eye Health Week 2018

Headline: MAKE YOUR EYE HEALTH THE FOCUS

Main copy: Today marks the first day of National Eye Health Week 2018, and we’re putting eye health front and centre. Want know more ways you can take care of your eyes?

CTA: READ ON HERE

Landing page

Title: MAKE YOUR EYE HEALTH THE FOCUS

Intro: Each year, Vision Matters presents National Eye Health Week as a way to draw attention to the importance of eye health. According to Vision Matters, sight is the sense that people fear losing the most, yet it’s also one of the main body parts that people still don’t know how to look after. This year National Eye Health Week takes place from September 24th to September 30th and we’re here to remind you to put your vision first.

Paragraph 1: One of the easiest and best ways to ensure excellent vision is regular eye tests. Did you know that it’s recommended you get your eyes tested at least once every two years? Not only does this make sure that your eyes are in good health, but this also makes sure your overall health is in top shape. An eye test can detect eye diseases such as glaucoma, and other diseases such as high blood pressure and diabetes.

Paragraph 2: Vision Matters have also outlined simple tips to help take care of your sight. These tips include: quitting smoking, having a balanced diet and eating right, watching your weight, exercising, protecting your eyes with sunglasses (even when it’s cloudy!), and either reducing screen time or wearing protective screen eyewear like our Digital Protection lenses.

Outro: What more can you do to help? Simply implementing these simple changes into your life can help your sight. Click below to be redirected to the National Eye Health Week site to know more.

CTA: READ MORE